Advanced People Strategies (APS) was founded in 2004 by Chris and Jenny Humphreys, starting its journey in the field of psychometric assessments. Over time, the company has embraced an agile and forward-thinking ethos by combining corporate experience with the latest research and insights from world‐leading academics.
This commitment to scientific rigour and integrity has steered us to specialise in areas such as leadership, talent and 360 feedback, while also developing a diverse range of products and services for B2B clients. Alongside these advancements, we have fostered collaborations with professionals in human resources, talent management, recruitment, and executive coaching.
To drive organisational success through effective people strategies, with excellent customer service. We believe that by investing in talent development and leveraging data-driven insights, organisations can achieve their strategic objectives and create a thriving workplace culture.
Our internal protocols are designed to maintain rigorous standards across product development, allowing for ongoing reflection and refinement in line with our organisational values:
We strive to respond quickly and appropriately to changing conditions, emerging insights and technologies.
We seek to create leading-edge products, services and solutions for our clients.
We look to bring new insights, trends and research findings to the attention of our client.
Our aim is to build and maintain long-standing client relationships.
Our work is grounded in sound research, best practice and application to real life.
Our team is composed of professionals with strong business backgrounds as well as dedicated business psychologists, each bringing a wealth of practical expertise and rigorous research practices into every project. We have prioritised a grounded approach, seamlessly blending time-tested principles with innovative strategies to deliver exceptional results. Drawing on our real-world experience, we apply a range of tools and techniques to everyday business situations, ensuring that our practices are both meaningful and cognisant of the dynamic challenges of modern commerce.
We maintain key partnerships—such as our recognised role as an Authorised Hogan Assessments Distributor and our ongoing collaboration with the Corporate Research Forum (CRF), including sponsored research papers—that reflect our internal commitment to advancing industry knowledge.
Through our sponsorship of several research papers with CRF, we continually support the advancement of industry knowledge and the exploration of innovative practices in such areas as leadership effectiveness, productivity, and team dynamics.
These partnerships highlight our deep engagement within the sector.
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For over 21 years, we've partnered globally with Human Resources, Learning & Development, Talent Acquisition, Coaches, plus many more across sectors and industries:
Real outcomes from the teams and leaders we partner with across assessment, coaching and development.
